Our Agency’s Story
Creating ROI through Content Marketing.
HOW IT STARTED
Welcome to Things of Media
Founded in 2021 | Headquartered in Dubai, UAE | Global Reach
Things of Media, led by Aaliya Alam, is redefining digital engagement. Specializing in content creation, branding, influencer campaigns, and affiliate marketing, we blend creativity with data-driven insights to deliver measurable growth.
Aaliya founded the company to bridge a critical gap in digital marketing—offering a holistic, performance-focused approach. Today, we’re a trusted name in driving impactful marketing solutions that not only capture attention but build loyal communities.
Who we are
Trusted by Industry Leaders
IDEAS
Bringing Creativity to Life
At Things of Media, we turn visionary concepts into impactful marketing campaigns. From content creation to social media storytelling, we craft strategies that engage, inspire, and deliver results.
EXECUTIONAL EXCELLENCE
Agility, Strategy & Impact
We execute with precision, ensuring every campaign is aligned with your brand’s identity. Our tailored approach guarantees seamless execution across all platforms, driving meaningful engagement and growth..
MEASUREMENT
Transforming Data into Strategy
We don t just track performanc —we analyze and optimize. Using advanced data insights, we refine campaigns in real time, focusing on the KPIs that matter most to your brand s success.
INFLUENCER ONBOARD
Amira Zaki
Manal Lotfi
George JK
George JK
George JK



































Aaliya Alam
Founder & CEO
A visionary leader with a passion for digital storytelling and strategic marketing, Aaliya founded Things of Media to bridge the gap between creativity and performance-driven results.
Our Team
Meet the powerhouse of Things of Media: a dynamic team of strategists, creators, and innovators redefining the future of digital marketing. With a shared passion for storytelling and data-driven success, we transform insights into action, creativity into impact, and ideas into reality.
Aliya Alam
Tech Founder & Marketing Strategist
Layla Hassan
Chief Marketing Officer
Khalid Mansour
Head of Influencer Partnerships
Salma El-Ta
Creative Director
Our Vision
Amplifying Voices, Accelerating Growth
At Things of Media, our in-house team of social strategists collaborates with brands to craft innovative and impactful campaigns.
From viral PR stunts and immersive events to bold out-of-home activations and award-winning influencer collaborations, we create ideas that make your brand impossible to ignore.
Working closely with our Insights team, we ensure every strategy is data-driven, while our Campaigns and Accounts teams bring these concepts to life. We also provide direct brand consultancy, helping shape overarching social media and brand strategies for long-term success.
Our Mission
Authentic Influence, Real Results
We develop creative, end-to-end influencer marketing campaigns that help brands connect with and drive action from their desired audience.
The Things of Media team has cultivated a deep-rooted understanding of social communities, online creators, and culture. We’re unmatched in our expertise across social platforms, including Instagram, TikTok, Twitch, YouTube, and Facebook.
With a database of 100K+ influencers and insights from thousands of global campaigns, we efficiently identify the best influencers for your brand and measure their performance effectively.
Our Core Values
- Campaign Strategy and Development
- Influencer Selection and Management
- Performance Tracking and Analytics
- Content Creation and Optimization
Case studies
Brewing Success: How Digital Marketing Transformed the Coffee Industry
Read More

The Power of Influence: Engaging Gen Z Through Vibrant Visual Campaigns
Read More

Brewing Success: How Digital Marketing Transformed the Coffee Industry
Read More

Who we are
Trusted by industry leaders
IDEAS
Bringing Creativity to Life
At Things of Media, we turn visionary concepts into impactful marketing campaigns. From content creation to social media storytelling, we craft strategies that engage, inspire, and deliver results.
EXECUTIONAL EXCELLENCE
Agility, Strategy & Impact
We execute with precision, ensuring every campaign is aligned with your brand’s identity. Our tailored approach guarantees seamless execution across all platforms, driving meaningful engagement and growth..
MEASUREMENT
Transforming Data into Strategy
We don t just track performanc —we analyze and optimize. Using advanced data insights, we refine campaigns in real time, focusing on the KPIs that matter most to your brand s success.
testimonials
Trusted by Industry Leaders

Tariq Al-Hashimi
Brand Manager
From influencer selection to post-campaign analysis, the execution was flawless. Their knowledge of MENA audiences helped us grow our online community faster than we imagined.

Arjun Mehta
CEO
We collaborated with Things of Media to launch a product in KSA, and the campaign achieved 18x ROI. Their team was detail-oriented and ensured we were aligned every step of the way.

James Walker
Managing Partner
We’ve worked with several marketing agencies before, but Things of Media stands out for their strategic clarity and influencer reach. Their data-driven campaigns brought a fresh wave of attention to our luxury vehicle line.

Youssef Al-Mansouri
Creative Director
Things of Media brought our event brand to life on social media. From behind-the-scenes reels to influencer collaborations, everything felt personalized and high-end. They understood our brand’s voice perfectly.

Priya Chen
CEO
The team at Things of Media helped us break into digital markets across the Gulf. Their campaign boosted our online orders and built strong brand recognition. They’re a powerhouse for any business looking to grow in the Middle East.
News & Articles
Top Trends in Digital Advertising This Year
January 20, 2025
The Power of Influencer Marketing in 2025
January 15, 2025
Fashion & Beauty Influencers: What Works in 2025?
January 10, 2025